Why Join Us ?

 

Join web times of india

Web Times of India is a group where young energetic, passionate boys and girls are expert in their lives after the experience of many years. We have worked with 200+ companies till now, we have trained them in digital marketing and we have also worked for 100+ USA, UK and other countries. We are certified by Google.

web times of india

Our mission is to remove the poor education system and in place of that bring the new practical digital education because we all know that our present education cannot help us in getting a job or in making our career. So we have started a mission where we can tell the people about digital marketing and give them the opportunity to choose the right way for their career.

Like we see, students pass with good marks in 12th standard and they graduate but due to lack of professional knowledge they don’t get a job and they are forced to do small jobs. So after observing this, we want to change the education system and the young generation so that they can make a better future.

 

Why We Have Started This New Mission

web times of india mission

Nowadays as we can see the Digital Marketing which we also call Internet Marketing or Digital Media Marketing though it has so many requirements but seats are not completely filled or reserved. Companies are not getting expert employee of digital marketing, their vacancies are still empty. To fulfil this demand we have started this mission where you can study through online webcam and after its completion, you will be certificated by Google so that you can get an instant job and can enter in a new digital world to make your career.

We are best because in other college and institute digital marketing is studied in theoretical ways but we teach them theoretically and as well as 100% live practically on a project so that they get good experience for their career. We complete all the concept of digital marketing, like…

 

Why Join Digital Marketing

The most important thing is that it is 100% practical course, so after doing this there will be no problem related to job because it has a great demand and in next 10 years it’s demand will increase more so this is the right time for you to join…

We have brought free fundamental classes for you that will help you a lot in making your future and career. After completing free fundamental classes you will be confident enough for digital marketing and can make a good career. That’s why don’t miss this opportunity and join it now.

Our Digital Marketing Course Content

1 – Digital Marketing Overview

 

  • What is Marketing?
  • What is Digital Marketing?
  • Understanding Marketing Process
  • Why Digital Marketing Wins Over Traditional Marketing?
  • Understanding Digital Marketing Process
  • Increasing Visibility
  • What is visibility?
  • Types of visibility
  • Examples of visibility
  • Visitors Engagement
  • What is engagement?
  • Why it is important?
  • Examples of engagement
  • Bringing Targeted Traffic
  • Inbound
  • Outbound
  • Converting Traffic into Leads
  • Types of Conversion
  • Understanding Conversion Process
  • Retention
  • Why it is Important?
  • Types of Retention
  • Performance Evaluation
  • Why it is Important?
  • Tools Needed

 

2 –  Search Engine Optimization(SEO)

 

  • What is SEO?
  • Introduction to SERP
  • What are search engines?
  • How search engines work
  • Major functions of a search engine
  • What are keywords?
  • Different types of keywords
  • Google keyword planner tool
  • Keywords research process
  • Understanding keywords mix
  • Google Operator : So that you can find anything on the web
  • On page optimization
  • What are primary keywords, secondary keywords and tertiary keywords?
  • Keywords optimization
  • Content optimization & planning
  • Understanding your audience for content planning
  • What is the difference between keywords stuffing & keyword placement
  • Internal linking
  • Meta tags creation
  • Creating Webpage in HTML
  • Using google webmasters tool & website verification
  • Sitemap creation & submission in website & webmasters
  • How to write an optimized content
  • How to write a content for article, blog and press release

 

SEO Off Page optimization

 

  • What is Domain Authority?
  • How to increase Domain Authority
  • What are back links?
  • Types of back links
  • What is link building?
  • Types of link building
  • Do’s and Dont’s of link building
  • Link building strategies for your business
  • Easy link acquisition techniques
  • Local SEO
  • Google places optimization
  • Classified submissions
  • Using H card
  • Citation
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business
  • What is link juice?
  • Importance of domain and page authority
  • How to optimize exact keywords for your business
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update
  • How to recover your site from Panda, Penguin and EMD

 

3 – Lead Generation For Business

 

  • Understanding lead generation for business
  • Why lead generation is important?
  • Understanding landing pages
  • Understanding thank-you page
  • Landing page vs website
  • Best practices to create a landing page
  • Best practices to create a thank-you page
  • Practical exercise-creating a landing page
  • Types of landing pages
  • Reviewing landing pages created by trainees
  • What is A/B testing?
  • How to do A/B testing
  • Selecting landing pages after A/B testing
  • Converting leads into sales
  • Creating lead nurturing strategy
  • Understanding lead funnel
  • Steps in leads nurturing

 

4 –  PPC Advertising Google AdWords

 

  • Google AdWords Overview
  • Understanding inorganic search results
  • Introduction to Google AdWords & PPC
  • advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google AdWords account
  • Understanding Adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc
  • Types of Advertising campaigns- Search,
  • Display, Shopping & video
  • Difference between search & display campaign
  • Understanding AdWords Algorithm
  • How does AdWords rank ads
  • Understanding AdWords algorithm (adrank) in
  • detail with examples
  • What is quality score
  • Why quality score is important
  • What is CTR?
  • Why CTR is important?
  • Understanding bids
  • Creating Search Campaigns
  • Types of Search Campaigns – Standard,
  • All features, dynamic search & product listing
  • Google merchant centre.
  • Creating our 1st search campaign
  • Doing campaign level settings
  • Understanding location targeting
  • Different types of location targeting
  • What is bidding strategy?

 

5 – Google Analytics

 

  • Introduction to Google Analytics
  • How Google Analytics works
  • Understanding Google Analytics account structure
  • Understanding Google Analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google Analytics
  • Starting with Google Analytics
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to setup goals
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • How to reduce bounce rate
  • How to set up funnels in goals
  • Importance of funnels
  • How to integrate AdWords and Analytics account
  • Benefits of integrating AdWords & Analytics
  • Measuring performance of marketing campaigns via Google Analytics
  • What is link tagging
  • How to set up link tagging
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behaviour
  • Taking corrective actions if required

 

6 – Social Media Marketing

 

  • What is Social Media?
  • Understanding the existing Social Media paradigms & psychology
  • How social media marketing is different than others
  • Forms of Internet marketing
  • Facebook marketing
  • Understanding Facebook marketing
  • Practical session 1
  • Creating Facebook page
  • Uploading contacts for invitation
  • Exercise on fan page wall posting
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page marketing
  • Facebook advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Understanding Facebook best practices
  • Understanding rank and art of engagement
  • Practical Session 2
  • Creating Facebook advertising campaign
  • Targeting in ad campaign
  • Payment module- CPC vs CPM vs CPA
  • Setting up conversion tracking
  • Using power editor tool for adv.
  • Advanced Facebook advertising using tools like Qwaya

 

7 – Online Display Advertising

 

  • What is Online Advertising?
  • Types of Online Advertising
  • Display Advertising
  • Banner Ads
  • Rich Media Ads
  • Pop ups and Pop under ads
  • Contextual advertising
  • In Text Ads
  • In Image Ads
  • In video ads
  • In page ads
  • What are Payment Modules?
  • Companies that provide online advertising solution
  • Tracking & Measuring ROI of online adv.
  • Assignment on allocating funds to various
  • Different Online advertising platforms
  • Creating Banner Ads Using Tools

 

8 – Mobile Web Marketing

 

  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Fundamentals of Mobile Marketing
  • Key industry terminology
  • Creating mobile website through wordpress
  • Using tools to create mobile websites
  • Using tools to create mobile app
  • Advertising on mobile (App & Web)
  • Targeting ads on Apps
  • Targeting ads via location
  • Targeting ads on search engine
  • Content Marketing on mobile
  • Mobile strategy-segmentations option targeting and differentiation
  • Mobile marketing mix
  • SMS marketing
  • Creating mobile application
  • Uploading mobile app in Android and iOS

 

9 – Online Reputation Management

 

  • What is online reputation management?
  • Why online reputation management is need of hour
  • Understanding ORM scenario
  • How to deal with criticism online
  • 10 Online reputation management Commandments
  • 15 ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by step guide to overcome negative online reputation
  • Best examples of online reputation management

 

10 – Adsense & Blogging

 

  • What is AdSense?
  • How to get approved for AdSense?
  • Cool trick to get AdSense approval by Google
  • Using your AdSense account interface
  • Placing ads on your blog
  • Creating blogs with our FREE theme
  • Then we will share 1 secret method Through which you will
  • make money with adsense

Hi Friends Click Here To Join Free Digital Marketing Fundamental Classes.

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